Acura NSX Won Big With Super Bowl Spot, Survey Says

Of all the cars advertised during Super Bowl XLVI, the Acura NSX sports car, which isn’t even in production yet, fetched the most attention, according to data from AutoTrader.com.

The vehicle-information company tracked consumer response to Super Bowl advertising by looking at how consumer search patterns on its site varied as the game progressed and car makers’ commercials aired. AutoTrader’s analysts were looking for “lift,” or how much of a boost in search activity each vehicle got in the hour after its ad appeared.

Searches for the Acura NSX were up 1,800%, compared with 370% for the runner-up Toyota Camry and 360% for the third-place Fiat 500. The Hyundai Veloster at 302% and Chevrolet Sonic with 275% completed the top five. Continue Reading & Photos…

What Time Is The Super Bowl 2012

What Time Is The Super Bowl 2012: The 2012 Super Bowl takes place tonight at Lucas Oil Stadium in Indianapolis, Indiana with New England Patriots vs. New York Giants kicking off at 23:25 GMT (18:25 EST).

Super Bowl XLVI will be broadcast live in the United States via NBC, while you can watch the Super Bowl in the United Kingdom via the BBC and on Sky Sports, with both broadcasters airing the big game completely live.

Al Michaels and Cris Collinsworth will be providing play-by-play for NBC, while Bob Costas will be involved in today’s pre-game coverage.

Just before kick-off, former American Idol winner Kelly Clarkson will sing the national anthem, while Madonna provides the entertainment for tonight’s Super Bowl half-time show. Continue Reading…

Senators John Kerry & Scott Brown Push As DirecTV Deal Threatens Super Bowl Access

Looking at Ford Field the night of Super Bowl XL

Senators John Kerry & Scott Brown Push As DirecTV Deal Threatens Super Bowl Access: Bothu.s.senators from Massachusetts and a satellite TV provider that some die-hard Pats fans Boston Super Bowl in their homes can be prevented from watching a fight between NBC affiliate’s owner are chiming in.

DirecTV and Sunbeam television Corp., owner of the Boston-based NBC affiliate WHDH TV, retransmission fees since their contract expired on January 13 and satellite TV providers are caught in the middle of 200,000 customers are is sometimes network blackouts while a cable or satellite TV provider with a TV network fails to reach an agreementThe special stand for another Super Bowl showdown with the New England Patriots receiving extra attention to the waist.

Republican Sen. Scott Brown, DirecTV and Sunbeam television Corp., in a letter to the heads of customers as they work for WHDH clock a new agreement to go out of the details asked for both sides.

“I have a business your supporters in Boston leverage in the negotiations have become a private business transactions I’m not seeking to interfere in, but I suppose my ingredient TV programming they used to have come to expect and should be used for” Brown wrote a letter. “this abusive clients to pay hundreds of dollars a year and Super BowlThe year’s biggest television event does not get to see your component programming I no longer have disrupted to urge. ” Continue Reading…