Acura NSX Won Big With Super Bowl Spot, Survey Says

Of all the cars advertised during Super Bowl XLVI, the Acura NSX sports car, which isn’t even in production yet, fetched the most attention, according to data from AutoTrader.com.

The vehicle-information company tracked consumer response to Super Bowl advertising by looking at how consumer search patterns on its site varied as the game progressed and car makers’ commercials aired. AutoTrader’s analysts were looking for “lift,” or how much of a boost in search activity each vehicle got in the hour after its ad appeared.

Searches for the Acura NSX were up 1,800%, compared with 370% for the runner-up Toyota Camry and 360% for the third-place Fiat 500. The Hyundai Veloster at 302% and Chevrolet Sonic with 275% completed the top five. Continue Reading & Photos…

2013 Ford Fusion Full Details Of All New Mid Size Sedan At Detroit Auto Show

2013 Ford Fusion Full Details Of All New Mid Size Sedan At Detroit Auto Show: Unlike most cars, the current Ford Fusion is selling better now than it has at any time during its eight-year model run.

That’s a great lead-in for Ford, which is launching the all-new 2013 Ford Fusion at the Detroit Auto Show.

With a sleeker design, a choice of three four-cylinder engines, plus not only a hybrid but a plug-in hybrid model–the 2013 Fusion is Ford’s first mid-size sedan design sold around the world since the 1995-2000 Contour.

“New global face of Ford”

The styling of the new Fusion sedan was previewed by the Ford Evos Concept at the Frankfurt Auto Show in September.

The fastback roofline of the 2013 Fusion has echoes of the handsome and well-received Audi A7, along with a strong accent line through the door handles and along the sides of the car that effectively disguises the height of this sedan. Read More…