“John Carter” is now an official flop.
The Walt Disney Co. acknowledged Monday in a statement that the poor performance in the movie box office, Disney will probably be forced to take $ 200 million impairment. The company expects an indication of the department of the studio will post an operating loss of up to $ 120 million, the second fiscal quarter of this year.
“John Carter,« based on an Edgar Rice Burroughs character, was for about a quarter billion dollars; marketing costs were another $ 100 million over this. But the film only grossed $ 30.2 million domestically during first weekend of release, as unworthy of a second of $ 13.5 million.
“In light of the theatrical performance of John Carter (184.000.000 δολάρια global box office,), we expect the film to create an operating loss of approximately $ 200 million in our second fiscal quarter ended March 31,” the company said a statement. “As a result, the current expectation is that the studio segment operating loss will be between $ 80 and $ 120 million for the second quarter.”
The devaluation means “John Carter” is one of the biggest drops in history.
The rates also like stinkers as “Mars needs Moms”, a 2011 film that cost $ 150 million to make and grossed $ 39 million around the world; “Ishtar,” the 1987 disaster that cost $ 55 million to make and grossed $ 14 million domestically and “Gate of Heaven,” the 3 hours 39 minutes 1980 bomb that cost $ 44 million to make and grossed 3 , $ 48 million domestically.
Even before “John Carter” arrived in theaters, Hollywood was noted that a bomb. Initially, there were widespread reports that the sci-fi extravaganza had gone over budget and required many costly reshoots. An inspiration trailer only worsened the situation.
The costly reshoots, the lack of a recognizable star, the director’s inexperience with live action – “John Carter” is the first live-action film director Andrew Stanton – and Disney’s marketing problems to worsen. Former Head of Marketing Disney MT Carney left a few months before the release of the film, leaving the incoming chief marketing Ricky Strauss to launch the movie in theaters.
Also read: Review of “John Carter”: Inanimate on Mars
“John Carter” are Taylor Kitsch as a Confederate soldier who finds himself transported to Mars, which is involved in a foreign war. The film was long in development with various directors perceive unfilmmable before Stanton got the job.
Getting hit, the studio said upcoming films probably happier fate in store.
“As we look forward to the second half of the year, we are excited about the upcoming releases of ‘The Avengers» and “Brave”, which we think have