Acura NSX Won Big With Super Bowl Spot, Survey Says

Of all the cars advertised during Super Bowl XLVI, the Acura NSX sports car, which isn’t even in production yet, fetched the most attention, according to data from AutoTrader.com.

The vehicle-information company tracked consumer response to Super Bowl advertising by looking at how consumer search patterns on its site varied as the game progressed and car makers’ commercials aired. AutoTrader’s analysts were looking for “lift,” or how much of a boost in search activity each vehicle got in the hour after its ad appeared.

Searches for the Acura NSX were up 1,800%, compared with 370% for the runner-up Toyota Camry and 360% for the third-place Fiat 500. The Hyundai Veloster at 302% and Chevrolet Sonic with 275% completed the top five. Continue Reading & Photos…

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